Efficiency

What to check

Can the website open correctly, all images load? Are there any errors in the browser console?

How to check

Open the website on a real device and check the developer console.

Favicon

What to check

Is there a small icon in the browser tab next to the website name?

How to check

Open the website in the browser and look at the tab. Is your logo/icon displayed?

Spelling and Style

What to check

Are there any typos, grammatical errors, overly complex phrases?

How to check

Read over the texts or use online checkers: Orfogrammka, Orfographer, Glavred, etc.

Unique Value Proposition (UVP)

What to check

Can the user understand in 5−10 seconds on the main page how you can be useful to him?

How to check

Ask a person unfamiliar with your product to tell you what the website offers after a quick glance.

Forms and Input Masks

What to check

Are you sure that forms can be sent, errors are displayed clearly, phone and email fields have convenient input masks?

How to check

Fill out the form with correct and incorrect data, check if you receive confirmation or see hints about errors.

Website Search

What to check

Does the search give relevant results?

How to check

Try to find a product, service or article by keyword. Are you getting what you need?

Breadcrumbs and Websitemap (if needed)

What to check

Can the user understand where he is and go to the desired section?

How to check

Go deep into the website and make sure there is a logical navigation chain (breadcrumbs) or open the websitemap, if it is provided.

Cross-browser Compatibility

What to check

Is the website displayed correctly in the main browsers: Chrome, Safari, Firefox, Edge — both on Mac and Windows?

How to check

Test the website in the specified browsers on different operating systems.

Interface and Animation States

What to check

Do buttons, links, forms change appearance when hovered or pressed? Make sure that animations do not distract the user, but help to understand the interaction.

How to check

Hover over elements, press them. See if there are any annoying or too long animations.

Video and Multimedia

What to check

Is video embedded without errors? Does it play quickly?

How to check

Start the video and evaluate whether it lags or not, whether the sound works.

Screen Confirming that the Form is Sent

What to check

Does a message (or a separate page) confirming that the application has been accepted appear after submitting the form? Do instructions on what to do next for the user appear?

How to check

Conduct a test submission of the form and make sure that the correct notification is displayed with a clear title and text, and that there are no visual or technical errors.

Pages 404 and 500

What to check

Does the user see an informative 404 page when he goes to a non-existent page? Does he see a 500 page in case of failures?

How to check

Enter a deliberately incorrect address (example.com/abracadabra) and evaluate the 404 page. It is more difficult to simulate an error for a 500 page, but you can set up a test scenario or check the layouts.

Adaptability

What to check

Does the website look and work correctly on smartphones, tablets and computers?
Test the main breakpoints:

How to check

Open the website on different devices, use browser tools to simulate different screens or use a special browser app.

Logo and Main Page

What to check

Does the logo in the header lead to the first screen of the main page?

How to check

Click on the logo — you should return to the main page without errors or empty pages.

Broken Links and Redirects

What to check

Are there any broken links? Are 301 redirects configured?

How to check

Check the website with Screaming Frog or similar tool — fix problems if found.

Speed ​​and Performance

What to check

Does the website load quickly?

How to check

Use Google PageSpeed ​​Insights or GTmetrix, aim for "green" indicators.

Domain and SSL

What to check

Is the website accessible via HTTPS, are there any security warnings?

How to check

Go to the website — the address starts with "https://", there is a "lock" in the address bar.

SEO Settings

What to check

Page titles (Title), descriptions (Description), Alt tags for images are written with keywords, but without spamming.

How to check

View the page code or use SEO tools to make sure the metadata is correct.

Indexing

What to check

Has the website been added to Google Search Console and Yandex Webmaster?

How to check

Log in to your Google Search Console and Yandex Webmaster account, check the website indexing status, the presence of errors or warnings, and the number of indexed pages.

Checking the Markup

What to check

Is the markup for search engines and social networks (title, description, Open Graph tags) specified correctly?

How to check

View the HTML code or use online tools to check the micro-markup.

Open Graph for Social Networks

What to check

Are the correct title, description and image displayed when you share a link in a messenger or social network?

How to check

Paste the link to the website into Facebook Debugger or simply send it to Telegram chat.

Analytics and Goals

What to check

Are Google Analytics, Яндекс Метрика or other services connected? Are the goals configured (form submission, click on CTA)?

How to check

Go to the analytics panel and make sure that all events are registered.

Social Networks and Subscriptions

What to check

Do links to social networks work and subscription forms send data? Are welcome emails sent?

How to check

Follow the links, subscribe for a test email.

Cookies Notification

What to check

Does the website display a notification about cookies that complies with legal requirements? Can the user accept or decline their use?

How to check

Open the website in incognito mode or clear your browser cookies and make sure that the pop-up notification appears and its elements (Accept, Decline buttons and settings) function correctly.

Licenses and Rights to Use Content

What to check

Make sure that all fonts and images are licensed or created by you, and there is no copyright infringement.

How to check

Review the list of fonts and images used, check the license agreements or make sure the materials were created by you.

Privacy Policy and Terms of Use

What to check

Does the footer contain links to the privacy policy and the user agreement?

How to check

Open the footer, check the presence of documents and the integrity of the links.