UNIDRAFT— Case

UNIDRAFT — Redesign of Identity and Website Development

Task: to create a new corporate style for the brand, to make new merch for the company’s anniversary and develop a new website

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Visual references

UNIDRAFT is a modern architectural and construction bureau. It was important for us that the new logo could reflect both the company’s activities and its positioning. It had to become more stylish, fresh and relevant.

We started the development by collecting references for the new concept: we were looking for pure minimalism. Based on the brand image and the geometry of modern architecture, we settled on this set.

Logo structure

Short version of the logo

After

Before

The new logo has no unnecessary details: only clear lines and strict symmetry. The core of the new concept is the construction of a ligature: now the logo consists only of it, and the basis is a rectangle with a rounded corner equal to 50°.

5a

1b

1a

Patterns

Here we turned to the construction of perspective lines — their silhouette makes up a whole series of patterns, which formed the basis of the brand’s visual language.

Color palette

To keep the brand recognizable, we kept black and red in its color palette. But both colors were "toned down": we made it less aggressive, more digital, pleasant to perceive.

Next, to accents. Lemon yellow appeared in the UNIDRAFT color scheme, adding freshness and cheerfulness, and in the long term helping in focusing on important elements.

Gray, almost asphalt, color evokes associations with urbanism and balances the palette, uniting elements into a harmonious composition.

RGB: 17, 17, 17
CMYK: 0, 0, 0, 93

Black
#111111

RGB: 240, 9, 9
CMYK: 0, 96, 96, 6

Red
#F00909

RGB: 233, 255, 96
CMYK: 9, 0, 62, 1

Yellow
#E9FF60

RGB: 240, 9, 9
CMYK: 0, 96, 96, 6

Gray
#6A737F

Typography

We used the grotesque font Inter for its neutrality and versatility. Its range of weights adapts to any task, from headlines to small descriptive text.

Brand Book

The brand book was created to establish a unified approach to the use of corporate identity and logo. It helps to correctly use brand elements in materials, forming a professional visual image.

Merchandise

We developed special merchandise for the company’s tenth anniversary. Now the UNIDRAFT team has stylish sweatshirts, on the front of which you can stick branded stickers. For the anniversary, we also created a series of awards with a 3D effect imitation for employees.

Website concept

At the beginning of the website development, we studied references of architectural projects to emphasize the company’s aesthetics and style. The main goal is to create a platform that conveys the brand’s values and clearly showcases the projects.

Concept development

We continued the idea of fresh, pure minimalism in design. The same purity and clarity are in the functionality. The new website has become intuitive to the user: it has convenient navigation, and any necessary section is easy to find and view.

New website

The website was created on Tilda, but to make it look unconventional and work as quickly as possible on any device, we additionally customized it on the frontend.

Individual sections

For UNIDRAFT we have created the following sections: "News", "Projects", "About the company". You can almost "fall" in the last one to open vacancies and send an application using a convenient form immediately.

Outcome

We created not just the main page but also a full set of internal pages. The design elevated the company’s image, introduced a new visual standard, and reinforced its professionalism.

Responsive design

The website is fully responsive, optimized for screens of all sizes, from smartphones to desktop monitors. Each section retains its structure, and all elements function seamlessly.