Sobran v sadu

Sobran v sadu: redesign of the website

Task: to create a new website on Tilda with the implementation of custom code

Web

Our goal was to create a completely new and functional landing page that would be as convenient as possible for creating an order without visiting other websites. But we still needed to keep the focus on the main things which are the uniqueness of the format and the works of the creative group.

Before us. The brand's main sales were conducted through Instagram*, and the website served as a "placeholder" for transferring the audience to the main platform.

«Sobran v sadu» is a creative workshop of designer bouquets from Moscow. Each bouquet created by the team is unique, there can be no other like it.

The Process of Creation

The references helped us to choose the mechanics and animations of the website, and find the vibe we needed.

The Process of Creation

The references helped us to choose the mechanics and animations of the website, and find the vibe we needed.

First Versions of the Website

After the first few sketches, we found the concept that helped us to build the final version. We understood that we needed the largest possible illustrations, minimum of texts, and maximum of visuals.

This is exactly the approach that clearly emphasizes the main thing: the unique works of the team.

Typography

Mabry Pro was chosen as the most suitable font: it has many styles, it is round, digital, and stylish. And most importantly, it conceptually supports the logo style, which preserves the integrity of the design.

Color Palette

#FFFFFF

#272727

We have only 2 colors in the palette to emphasize the brightness of the bouquets: dark gray and pure white.

By the chosen concept, all the user's attention should be focused on the brand's works. The free spaces of the website should be strewn with flowers, not air or design elements.

Images

The team of «Sobran v Sadu» provided us with photo and video content. The images on the website will be frequently changed due to the seasonality and constant updating of the collection of works. This had to be taken into account in the development.

Images

The team of «Sobran v Sadu» provided us with photo and video content. The images on the website will be frequently changed due to the seasonality and constant updating of the collection of works. This had to be taken into account in the development.

#madeontilda

New Website

We took the #madeontilda prize and got into the gallery of works for this website.

The UX/UI on the website supports the visual as much as possible: there is not much text and it is functional. Words do not distract the user from the work of the team and only help with navigation.

Elements

We have customized Tilda as much as possible in product cards: now the users can simply fill out the order form step-by-step and send it themselves. If you need to consult with a manager or florist, one click is enough.

Elements

We have customized Tilda as much as possible in product cards: now the users can simply fill out the order form step-by-step and send it themselves. If you need to consult with a manager or florist, one click is enough.

Website

We made a single-screen website: when scrolling, there is no vertical movement, and all elements move within the screen. This required additional customization on the frontend and allowed us to make it not just impressive in the spirit of the brand, but truly convenient for the user.

Adaptivity

*The social network Instagram is banned on the territory of the Russian Federation.

It looks stylish and convenient everywhere: on a smartphone of any model and on a desktop. The website adapts to screen sizes without loss of functionality, beauty, and image quality.a