Task: to make a complete visual package for YouTube channel
Identity for CaseControl
Identity
Ru
CaseControl is a YouTube channel made by Maxim Yurin and Vasya Bogdanov. The hosts invite a star guest and discuss creative marketing cases with him in order to form a rating.
Together with Maxim and Vasya, our team came up with the idea of ​​a monogram, a stylistic play with the letter K, which is the phonetic support for the name of the channel.
Key associations are face control, pre-flight control, and baggage carousel at the airport.
Visual References
Together with Maxim and Vasya, our team came up with the idea of ​​a monogram, a stylistic play with the letter K, which is the phonetic support for the name of the channel.
Key associations are face control, pre-flight control, and baggage carousel at the airport.
Visual References
Logo Sketches
We made many versions of the logo with different stylistic approaches. In the end, we chose a logo in the shape of the letter K made of barrier tape.
The final concept that united the identity was a yellow barrier tape. It highlights the control zone and draws attention to the space.
We placed the tape's stable form with simple lines and clear guidelines on a grunge background and wall texture to create the needed contrast.
Logo
We use the Inter font for all texts. It is stable, clean, without serifs, and does not distract attention from important things.
In addition, it is considered a timeless font. Its use will allow CaseControl to maintain the relevance of the design concept for a long time, without endless updates in order to keep up with the trends.
Typography
Lettering
Primary font
Elements of Video Design
We created the entire identity and design details for the project: covers for videos, background screens, changes of images and small accent shapes. And we also created animation for all of this.
YouTube cover
Background for Photo/Video Insertion
Quiz Banner
Nameplate
Storyboard of the Intro
We deliberately moved away from straight forms here and imitated a collage to add dynamics so that all the elements of the screen would look like they were cut out of a magazine and glued to the surface in a grunge style.
Storyboard of the Intro
We deliberately moved away from straight forms here and imitated a collage to add dynamics so that all the elements of the screen would look like they were cut out of a magazine and glued to the surface in a grunge style.
The Intro
We made it look like stop motion as if it was real collage of cutouts.
We maintain the covers in a single style to support the brand image and make it more recognizable in the recommendation feed.
Video Covers
Project team
Irina Hafizova
Art direction
Anya Komleva
Animation
Lena Uspenskaya
Design
This is how we passed CaseControl
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